Callaway Talks: The NEW Supersoft & ERC Soft Golf Balls with Dow

www.youtube.com/watch?v=ru1w7tvg7s4

Director of Product and Brand Management for Golf Ball, Jason Finley, sits down with Callaway’s Senior Director of Golf Ball R & D, Eric Loper, and Ian Drake, Senior R & D Leader, from DOW to break down the new Supersoft and ERC Soft golf balls. Supersoft features a new Hybrid Cover made with a PARALOID™ Impact Modifier from Dow*. This dynamic design promotes long distance, exceptional spin, outstanding feel, and short game control. Working with DOW enabled us to deliver all of these key player benefits in an innovative cover material. Learn more about Supersoft here: www.callawaygolf.com/golf-balls/supersoft/spr5479995.html Check out what the Callaway Community thinks of Supersoft: community.callawaygolf.com/categories/supersoft The ERC Soft features a new Hybrid Cover made with a PARALOID™ Impact Modifier from Dow*. This high performance, multi-material construction promotes high launch and low spin for long distance, along with great feel in a durable offering. Around the green it provides outstanding control, so you can play aggressively on approach shots, and in your short game. The PARALOID allows us to make this ball so fast, and with so much spin. Learn more about ERC Soft here: www.callawaygolf.com/golf-balls/erc-soft/spr5479991.html Check out what the Callaway Community thinks of ERC Soft: community.callawaygolf.com/categories/erc-soft-21