The 2023 Callaway Paradym Launch Show and Event at Topgolf LA

www.youtube.com/watch?v=cFOuXTFydLo

There is a major shift in golf and the catalyst of that shift is the Callaway 2023 Paradym line up. To launch Paradym we wanted to develop an event that properly showcased the technology and the speed and forgiveness gains ALL golfers can expect. Hundreds of golfers from all areas of the industry descended on Topgolf in El Segundo. Amanda Renner and Colt Knost kicked off the day to first entertain and inform us all about the tech and how prototype testing progressed with our Kings of Distance. Kira K. Dixon brings us to the hitting bays to see The New Paradym Driver, Fairways, and Irons in action. Martin Borgmeier the world's longest driver shows us why average increased speed is the biggest benefit to his game. MLB All Star Manny Machado, who is new to the game, has seen immediate improvements, similar to what he sees in baseball. Faster outta the wrapper, bigger sweet spot, and more consistent. Atthaya Thitikul shows us how the new Paradym Fairway Wood is the complete package. Callaway's newest ambassadors, @goodgood, put the Paradym Iron workability to the test, in a way they only can. And for the first time we got to see the moment when Paradym made it into the bag for Rahm, Xander, Curry, Jeeno, and Rose. The New Paradym in Performance continues its gravitational pull to make golf more fun with new and existing partnerships. Roger Steele announced the second upcoming season of #RangeTalk and our newest #TeamCallaway member, Niall Horan, drops in from across the pond to announce his arrival to the brand. One of the swaggiest club junkies on tour, Akshay Bhatia, gets into Paradym's incredible look and design as well as its flexibility to dial in to his spec. We take a trip outside to the hole-in-one challenge with Hally Leadbetter, Roger, Garrett, Manny, and Kira to see if they can add another $1,000,000 to the $5m Callaway has already donated to Pro Kids First Tee San Diego. The LPGA players who paved the way and are creating the future of golf drop their knowledge for the crowd. Morgan Pressel and the GOAT, Annika Sorenstam, kick it off and throw it to Andrea and Rose to round out the 2023 season insights. Continuing the 2023 season insights Kira and Will Gordon talk about his goals and his impressions of Paradym. There was no better way to close the launch show than with a performance from the vibiest musician in the game, Kelley James. As he wrote it we all sang it, "Callaway is shifting the game." #Paradym